Principles of Visual Communication

We want our image to be understand by the viewers. These are the principles to make the image effective:

1. Identify the design principles

design principles: unity/harmony, balance, hierarchy, scale/proportion, dominance/emphasis, similarity and contrast.

art  elements: colour, shape, texture, space, form

→ how it can affect the viewers’ perception and information displayed. For example, cropping the image on different place can convey different meaning to the viewers.

→ use hand-drawn to do the concept thumbnail (some people might prefer to show the visualisation through hand-drawn skteches rather than describing the design principles)

2. Instantiate design principles

→ understand the information behind the visualisation

→ gathering all the information (other than the information about the design principles) that can be used

→ make the best use of the available design space

3. Evaluate design principles

→ we need to measure the usefulness of the visualisation

→ checking how the visualisation improve information processing, communication, and decision making.

Reference:

Principles of Visual Communication

http://en.wikipedia.org/wiki/Design_elements_and_principles

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