My current Photoshop progress



Concept Thumbnails



The top part background will be high end cafe/restaurant, showing luxurious lifestyle. The bottom part will be the inside of a sewer/tunnel where the poor lives. It’s like a parody of expensive restaurant with chef-to-table, serenade (street buskers), etc



Similar composition with the first one. The top part will be the luxurious lifestyle and the bottom part will be houses from cardboards(background → landfill or sewer).



The left one is a rich-looking person holding branded bags and bags from shopping. The right one is collecting garbage and holding trash bags.



Cardboards stacked vertically to imitate skyscrapers / shopping malls that keep growing in Indonesia. Similar to the second concept, there will be people inside the cardboards.



A person taking a bath in a large plastic tub. What supposed to be the bathtub faucet is changed to a sewer pipe with dirty water coming from it.

Communication Objectives

Jalanan Documentary and this article are the primary inspirations of this project.

The image is made to raise awareness of the huge gap between the rich and the poor in Indonesia.  The image will show that there are people living under the line of poverty as the result of inflation and uneven economic growth Jakarta.

Education might not always safe those people because of the circumstances in the country that make them “doomed” since the beginning if they are poor.  It is hard even though they have the skills and intelligence to grow even further. Therefore, they have no choice to resort to begging on the streets, become buskers or street peddlers to live another day (keep in mind that in Indonesia these kind of activities are not always controlled or legal). Despite their conditions they are not giving up on their life, they are standing strong to make their life better.

The image will also show that these people are humans. They have hopes and dreams.

I will use juxtaposition to contrast the difference between the rich and the poor. The rich will be at the top part and the poor will be at the bottom part (to show that most of the time poor people are being look down).


Poverty in Indonesia

Muted Music

The poor are benefiting relatively little from Indonesia’s growth.


“JALANAN”, a documentary by a Canadian director, Daniel Ziv, tells the stories of three buskers who play music for small change on clapped-out buses in Jakarta, Indonesia’s sprawling capital. One of them, Boni, lives in a sewer that runs beneath one of the city’s swankiest shopping malls. The film, which recently opened in Jakarta, is a poignant reminder of the glaring gap between rich and poor in South-East Asia’s largest economy.” Read more here.

source: The Economist, 3 May 2014     photo: Daniel Ziv

I chose this article because I am bewildered and annoyed by the fact that even though Indonesia is South-East Asia’s largest economy and their general living standards have rapidly improved, the gap between the rich and the poor is also increasing.

I have seen with my own eyes the horrible conditions the poor are living in. They live under the bridge, in a sewer, near train tracks and a lot of them are living on landfills. You can see other related articles here and here.

There might be little that I can do to directly help them and for now I can only show pictures of them (which is ironic). But what I can do is to raise awareness that these people do exist in real life, they are not just pictures decorating the newspapers and magazines.